96.8 million people. We can all agree that’s a LOT of people, in fact that’s more people than the United Kingdom’s entire population. Well, that’s the amount of people who currently follow Kylie Jenner on instagram and a huge part of the reason her cosmetic brand (Kylie Cosmetics) is predicted to be worth $1 Billion by the year 2022.
“In an interview with WWD, Kylie and her mum Kris Jenner revealed she's made $420m (£323m) in retail sales in 18 months.
Her cosmetics brand has outsold established companies like Bobbi Brown and Lancome.” …
“Her range of lipsticks, highlighters and eye shadow palettes have outsold Tom Ford Beauty, which was one of the fastest-selling beauty brands of all time, making $500m (£385m) in sales in 10 years.
Other more established names, Bobbi Brown and Lancome, took 25 and 80 years to reach the billion dollar mark, yet Kylie is set to do it in just five years.”
It’s no coincidence that Kylie is selling so many products through her cosmetic company which is currently only an online store. The fact that she is in the top ten of the WORLD’S most followed people on instagram correlates with the success of her business (Kylie Cosmetics which alone has 14.1 million followers) and once again proves the value in celebrity endorsement on social media.